Founder of ShoeObsession,
Karla Howells. 

My Journey

I founded ShoeObsession in 2021 with a vision to redefine luxury occasion footwear. During the challenging year of 2020, as a self-employed hairstylist, I turned my passion for shoes into a reality, creating a brand that offers unique, elegant, and affordable designs.

Identifying the Market Gap

I noticed a significant gap in the market for modern, high-quality shoes at accessible prices. After a year of meticulous research into materials, trends, and suppliers, I launched ShoeObsession with a mission to provide stunning, stylish footwear that combines elegance with practicality.

Our Commitment: Beyond Beautiful Shoes

My goal is to create shoes that are not just beautiful, but also kind to your feet. Each pair is designed with meticulous attention to comfort, featuring:

* Discreet padding
* Supportive heel structures
* Versatile designs for multiple occasions

ShoeObsessions Promise to You

At ShoeObsession, we don't just create footwear: we craft experiences. Our promise goes beyond stunning design and unparalleled comfort. We're committed to empowering you to feel confident, beautiful, and unstoppable in every step you take.

* Comfort Engineered: Meticulously designed shoes that support you from ceremony to dance floor
* Style Without Compromise: Elegant designs that make a statement without sacrificing comfort
* Versatility Guaranteed: Shoes that transition seamlessly between occasions
* Confidence Boosters: Each pair designed to make you feel extraordinary

We believe the right shoe isn't just an accessory: it's a transformation. Whether you're a bride walking down the aisle, a guest celebrating love, or someone dancing the night away, ShoeObsession ensures you'll not just look stunning, but feel magnificently you.

Your obsession is our obsession, ShoeObsession.